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Automotive Intelligence News

News of August 28, 2002


 


New 2003 Lincoln LS Unveiled In New York As US Open Gets Under Way

2003 Lincoln LS

Photo: Ford

ASTORIA, N.Y. - For 2003, Lincoln is improving its luxury sports sedan, the LS, with more powerful V-6 and V-8 engines, better fuel economy, new safety technology, luxurious cabins and a host of unique comfort, convenience and entertainment features. More than 500 components and systems have been redesigned.

Lincoln Mercury President Darryl Hazel unveiled the new LS today at Lifetime Studios in Astoria, Queens - only a short distance from Arthur Ashe Stadium, where the US Open tennis tournament and the Lincoln-sponsored men's singles championship is now under way.

The LS reveal also marks the debut of the industry's first THX Certified Ultra Premium Car Audio System program. Filmmaker George Lucas founded THX, now THX Ltd., in 1983 to ensure superior sound presentation quality in theaters. The company's relationship with Lincoln is its first foray into car audio certification.

"The 2003 LS will complete the most comprehensive product renaissance in Lincoln's history," says Hazel. "When LS reaches showrooms late in the year, the entire four-vehicle lineup of 2003 Lincolns will be new."

The redesigned Lincoln Navigator, which went on sale in May, and the all-new Aviator, which goes into production late this summer, compete in the premium utility segment, which grew tenfold between 1996 and 2001 to more than 350,000 units. Today, about three-quarters of all premium-utility sales are mid-size models, like Aviator.

The new Lincoln LS, which goes into production late this year, competes in the mid-size premium car segment, which grew 50 percent in the same period to almost 435,000 units. Lincoln also introduced a new Town Car in March, with substantial design and engineering changes to improve its roominess, ride, comfort and safety.

(Aug. 27, 2002)

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