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July 10, 2003
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Continued growth for Porsche in North America
 

Cayenne enjoys further strong demand

Stuttgart - In June 2003, Stuttgart-based Dr. Ing. h.c. F. Porsche AG again sold more vehicles than in the corresponding month last year. In total, customers took delivery of 2,892 vehicles. In comparison to June 2002, when 2,285 units were sold, this represents growth of 27 percent. The driving force behind this growth was the Cayenne, which for the third month in a row proved how well it has been received in North America. Having been launched on the North American market in mid-March, this off-road Sport Utility Vehicle sold 1,500 units in June alone. This impetus from the Cayenne was decisive in making last month the second best June ever for Porsche in North America.

 

Faced with tough market conditions, the trend in sports car sales was, by contrast, decidedly weaker. Only 1,392 vehicles were sold, equating to a reverse of 39 percent on the previous year, when sales for the corresponding month totalled 2,285 units. The 911 series accounted for 842 of this June's figure (down 24 percent), and the Boxster 550 (down 53 percent). This trend underlines the wisdom of the decision to safeguard Porsche's growth over the long term by introducing a third model line. As Porsche Group's most important market, this is especially true for North America, where Sport Utility Vehicles in general are in strong demand.

(July 01, 2003)


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