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May 04, 2005
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Lexus Launches Company's First Credit Card

Offers One of the Richest Reward Programs in the Industry

Torrance, CA - When you think Lexus, you picture the finest leather, rich wood grains and the ultimate in design. But the newest Lexus product to hit the roadways this summer is actually … plastic.

The first-ever Lexus credit card, branded Lexus Pursuits Visa® Card, will debut this summer and is aimed at rewarding existing Lexus customers and bringing new customers into the Lexus family.

"We see this card as an opportunity for Lexus to reward our valuable customers," said Bob Carter, Group Vice President and General Manager of the Lexus Division. "Like our vehicles, the Lexus Pursuits Visa Card will deliver the highest levels of quality, service and customer care, and help our owners and potential owners make the most of every moment." The card will be issued by Lexus Financial Savings Bank.

The card will feature one of the richest rewards programs in the industry:

  • Allows card members to apply reward points toward up to 10% off their next new Lexus.*

  • Allows card members to apply points toward parts, service and boutique items at their Lexus dealership. *

  • Awards card members 5 points for every $1 of net purchases at a Lexus dealership.*

  • Awards card members 1.5 points for every $1 of net purchases elsewhere.

  • Offers an option to use the points towards travel for a travel rewards yearly fee.



Interested individuals can be the first to find out more information about the card by calling 888-777-5555 or visiting http://www.lexus.com/pursuits.

*Some restrictions apply. Redemption not available at Hawaii dealerships.

(April 28, 2005)

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