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May 11, 2005
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Piaggio USA Launches the New Vespa(R) LX Scooter to U.S. Market

New Model Anticipates 60 Years of Vespa Style and Innovation

Scooter LX

Photo: Piaggio

NEW YORK - In anticipation of sixty years in production, Piaggio USA, manufacturer of the world-famous Vespa scooter and pioneer of the two-wheel vehicle, has announced the debut of the new Vespa LX motor scooter. The "LX" (Roman numeral for 60) is the latest addition to the classic Vespa line and is designed to provide riders with the optimal performance and ease of use that have characterized Vespa as one of the world's best-known vehicles since 1946.

Shipping now and due to arrive at authorized Piaggio USA and Vespa dealers across the country by early summer, the LX has a starting MSRP of $3,199. The LX will also come will a full new line of accessories.


"The LX is a marriage of the classic and contemporary elements of Vespa's history and exemplifies our tradition of elegance and performance," said Paolo Timoni, CEO of Piaggio USA. "Sixty years of product evolution, superior functionality and a passion for design are realized in a scooter that epitomizes Vespa's iconic status and cutting-edge technology."

Set apart by its sleek, steel-body and modern design, the LX delivers both superior handling and eye-catching appeal. Vintage-style headlamps and side mirrors along with expanded storage space are among the many elements that make the LX both practical and fashionable.

The Vespa LX packs a powerful punch with its optimized engine performance and agile maneuvering capabilities. The four stroke scooter comes equipped with both a 50cc and 150 cc engine to accommodate the needs of any rider. The Vespa LX has a maximum speed of over 65 mph and like other Vespas meets California's CARB standards.

Recent sales figures released by Piaggio USA point toward the rising popularity and increased awareness of scootering as a viable and affordable means of transportation in America. In 2004, U.S. retail sales of Vespa and Piaggio scooters rose 22.6% and its market share increased substantially in key American cities.

The LX also features an array of color choices that enhance its modern design and classic overtones. These selections include: Graphite Black, Excalibur Gray, Diamond White, Aurora Blue, Daring Plum and Dragon Red. Customers can further personalize their scooters with a variety of accessories, including top case, chrome kits, and an electronic anti-theft device.

(May 10, 2005)

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