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'A New Beginning' Theme Announced for 2007 LA Auto Show; Theme Highlights New November Show Dates and 100th Anniversary

LOS ANGELES - In just about a year, the Los Angeles Auto Show will reach a new stage in its development as it moves to permanent November show dates. In recognition of the move, the theme of "A New Beginning" has been adopted for the 2007 show, which will be held in November 2006.

The theme reflects both the future and past of the LA Auto Show. The future will be represented by the show's increased global stature with significantly more vehicle debuts, media attendance and coverage.

Starting next November, the LA Auto Show will have its own time slot on the global auto show calendar without any conflict or overlap with the Detroit show or the holidays. Automobile manufacturers already have plans to take full advantage of the increased opportunities for promotion and publicity the new show dates provide.

Recognizing the significance of the new dates, the Organisation Internationale des Constructeurs d'Automobiles (OICA), the world automobile trade association, has designated the 2007 show with international status.

The past will also be represented by the theme, as the show will be celebrating its 100-year anniversary in 2007. The first LA Auto Show was held Jan. 21-28, 1907 at Morley's Skating Rink in downtown Los Angeles. Although the show has grown immensely since 1907, its current home at the LA Convention Center is located only about four blocks from where it all began 100 years ago.