While the consultancy’s set up and service offering have evolved, its core business and strength remains strongly rooted in creativity-based, cross-industry innovation fuelled by its relationship with the BMW Group. Today the time has come for Designworks to align its internal advancement with its external appearance and to present a new name, new company website and an updated corporate identity. With these measures the studio is underpinning its role as a global catalyst for progression and leadership.

Designworks has a heritage of creating the future. Having started business in the 1970’s as a Malibu based design studio, today the creative consultancy is one team in three locations around the world with both a global and diverse local perspectives on phenomena shaping what is next in design. Clients from around the world - from startups to Fortune 500 companies - seek out the consultancy for informed glimpses into the future. The mission of the creative studio is to leverage the power of BMW Group’s culture of innovation and cutting edge design to advance the goals of external clients. At the same time Designworks brings outside perspectives and impulses to the BMW Group through knowledge and experience gained with cross-industry client engagements. With a widespread design and creative consulting portfolio and a special focus on mobility, digital life and connected consumer, Designworks conflates and helps clients leverage the driving forces of innovation.

Designworks’ client base has always been versatile. It is even more diverse today and so are the client divisions approaching the studio. Next to product and design management, Designworks’ clients today sit in the strategy departments, in innovation management, in development, in marketing, events or wherever innovation impulses are required. Alluring for many of Designworks’ clients is the consultancy’s ability to provide cross-departmental consultation, guiding large project teams made up of the most diverse departments, disciplines and thought cultures.